BFCM READY BLUEPRINT

Your step-by-step plan to maximize Black Friday–Cyber Monday with Shopify and Klaviyo — even if you have a small team and a limited budget.

13 Weeks to a Profitable Q4

• Start: September 8, 2025

• Duration: Sept 8 – Dec 1, 2025

• Format: Weekly live sessions inside a private Skool community (with replays)

• Instructor: Pamela J. Booker — Shopify Expert, Klaviyo Partner, Founder of Koils by Nature

Why This Program Exists

Most Shopify stores making under $10K leave up to 30% of potential revenue on the table during BFCM. You already have Shopify. You already have Klaviyo. What you’re missing is a proven plan.

This program gives you that plan. Step by step. No hacks, no fluff.

What You’ll Walk Away With

By the end of the Blueprint, you’ll have:

• A BFCM-ready landing page that converts

• Email & SMS flows that run sales automatically

• A clean, segmented Klaviyo account

• A reviews + rewards setup that builds loyalty and repeat sales

• A ready-to-use holiday campaign calendar so you never scramble again

This isn’t theory. Done right, these systems can drive a 30% revenue increase during Q4.

What We Cover

• Email & SMS Flows: Welcome, Abandoned Checkout, Browse Abandonment, Post-Purchase, Win-Back

• Segmentation That Sells: Target VIPs, lapsed buyers, and high-intent browsers

• Reviews & Rewards: Collect reviews and reward your best customers

• Landing Page Guidance: Layout, sections, copy prompts, and checklists

• Holiday Campaign Strategy: A tested calendar to drive sales every week of Q4

Program Structure

• Weekly live training + Q&A

• Action steps + templates delivered weekly

• Replay library to move at your pace

• Accountability threads to keep you consistent

• VIP Only: Monthly 1:1 sessions (Sept, Oct, Nov) for personal review and strategy

Who This Is For

• Shopify store owners under $10K who want a profitable Q4

• Entrepreneurs with Klaviyo but not using it fully

• Brands tired of scrambling for last-minute campaigns

• Business owners who want a repeatable system instead of agency bills

Why It Works

I’ve helped 50+ brands generate over $30M using Shopify + Klaviyo. Most weren’t big companies. They were small stores, small teams, and solo entrepreneurs.

This Blueprint works because it’s practical, step-by-step, and built for people who are ready to implement right away.

Key Dates

• Enrollment closes: August 30, 2025 at 11:59 PM ET

• Program runs: Sept 1 – Dec 1, 2025

• Black Friday: Nov 28, 2025

• Cyber Monday: Dec 1, 2025